ByRobert Rose发表August 7, 2020

How Are Marketers Embracing the Chaos? [The Weekly Wrap]

This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content.继续阅读

ByRobert Rose发表2020年7月31日

Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content.继续阅读

ByRobert Rose发表2020年7月24日

不是所有的观众都很好观众[周刊总结]

本周,罗伯特·罗斯的几点思考创造真正的(和好)的观众,用数字营销顾问,了解搜索现在怎么吸,并指出有关汇集观众在社交疏远时代的文章会谈。继续阅读

ByRobert Rose发表2020年7月17日

Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]

This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media.继续阅读

ByRobert Rose发表July 10, 2020

The Bad News (and the Good) About 2020 [The Weekly Wrap]

本周,罗伯特·罗斯的几点思考时,其它2020鞋子就会下降,与Highspot的玛丽莎Gbenro谈到集体打算如何度过预测增加预算,并分享关于一些好消息后。继续阅读

ByRobert Rose发表2020年7月3日

Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]

本周,罗伯特·罗斯的几点思考挤掉所有的大思路。他约我们是否挤掉所有伟大的人民领袖年的内容营销代理会谈。他可以帮助你挤作家的块了。继续阅读

ByRobert Rose发表June 26, 2020

Do You Know Flat-Earth Marketers? [The Weekly Wrap]

This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules.继续阅读

ByRobert Rose发表2020年6月19日

Are You Measuring the Right Things? [The Weekly Wrap]

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric.继续阅读

ByRobert Rose发表June 12, 2020

一个暂停的力量:有效得多的话吗?[周刊裹]

本周,罗伯特·罗斯思考对话的停顿,使内容付费墙一起飞,大约20多年来关于营销内容如何能为此做些什么种族主义和不平等品牌发布的变化,并指出文章的聊天记录。继续阅读

ByRobert Rose发表May 29, 2020

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

本周,罗伯特·罗斯思考经济反弹(和你应该现在做的),会谈具有“绝不道歉营销真话的人”等等。继续阅读

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