Author: Jodi Harris

Jodi Harris is the director of editorial content and strategy at Content Marketing Institute and serves as editor-in-chief of its digital magazine, Chief Content Officer. Follow her on Twitter at@Joderama

通过jodimediapublished2020年8月13日

Why Now’s the Time for Interactive Content [Examples]

更新2020年8月12日

I never thought I would say this, but I am getting tired of sitting on my couch, mindlessly scrolling through endless feeds of online news, entertainment, and reading materials in lieu of leaving the house and actuallydoing的东西。

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通过jodimediapublished2020年7月30日

克服无聊的博客有了这5个技巧

“一个博客?哦,那是2010年使”

You’ve heard that blogging is past its prime, takes too much effort, and lacks the power to connect with today’s distracted, time-crunched, and tech-savvy consumers.

Sure, social media trends, interactive tools and activities, and storytelling techniques like video, voice, and (to a lesser extent) virtual reality have shifted content preferences and habits.

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通过jodimediapublishedJuly 23, 2020

做出更好的内容营销一个使命

为什么你的公司创造的内容?是谁呢?那么,它有他们做什么?

If you don’t know the answers, you need to figure them out. And you should do so before you create anything more for the公司博客, website,时事通讯,或任何其他内容平台。

为什么?因为如果don’t know what someone will gain from consuming your brand’s content, your audience won’t see a compelling reason to engage with it.

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通过jodimediapublishedJuly 15, 2020

我们可以做更多的只是空谈多样性?

Marketers might shy away from addressing issues like racism, bias, and discrimination for fear of saying the wrong thing. But sitting on the sidelines of these critical conversations leaves influential consumers out in the cold – and a lot of potential revenue on the table. Before you take a stand, take some advice from these four diversity warriors.

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通过jodimediapublishedJune 25, 2020

Create a Content Marketing Strategy in 3 Steps

那岂不是巨大的,开始你的内容的营销方案明知按预期是否行得通呢?它将如何满足是有信心,它采用了见解,思路,重点创建一个吸引你的观众,使他们成为忠诚客户的故事?

尽管我们无法提供一个神奇的公式,保证成功,我们可以找出最有成就的内容营销采取的主要做法:他们的文件内容的营销策略。

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通过jodimediapublished2020年6月18日

即使是B2B的读者希望在情感的内容

How is your audience feeling these days?

我们总是想尽量地多学习,我们可以了解我们的观众的喜好理性,他们的逻辑需求,以及它们的交易行为。但他们的感情吗?这件事情我们并不总是花时间来问 - 更不用说因素对我们的战略决策。

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通过jodimediapublished2020年6月16日

如何才能成功,因为一个内容领导人现在

营销的景观从来没有更多的不确定性;但通过具体的技能和实践可以增加就业机会。三个行业的专家在权衡你可以采取发展你的角色的步骤。

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通过jodimediapublished2020年6月16日

内容事业转型的4个真实的传说

失业率在上升。美国处于经济衰退。每个人都在琢磨一下未来。你可以选择坐下来,等待你的下一个机会。或者你也可以采取缰绳,找到自己的成功之路。获得通过这些故事从内容利弊谁在一个新的方向冒险并找回其内容的事业激情的启发。

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通过jodimediapublishedMay 26, 2020

一个快速审核,看看你的内容透出一股COVID-19考试

Nearly every brand has shared content about adapting to the reality of the pandemic. Admirable and effective (if somewhat repetitive), many of these messages have been delivered with sensitivity and shared responsibility.

但关于你的品牌有什么内容无关COVID-19?如果您的其他内容没有传达了类似的意识和敏感性,以这种包罗万象的问题,你可以打赌,它是影响你的品牌的观众的看法。它甚至可能会抵消从应对危机的举措获得的任何善意。

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通过jodimediapublished2020年5月19日

是的,你需要新的人物角色现在

The world has changed so radically in such a short time that marketers are struggling to adapt their demand-generation messaging on the fly. Agile buyer personas could be the key to establishing the right connection.

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