作者:阿曼达·米利根

阿曼达·米利根是营销总监Fractl。Throughout her career, she’s managed the creation of 200+ content campaigns, led strategy for 20+ clients, and run a 30-episode podcast, "Ask Amanda About Marketing." She spoke at 2019 SMX Advanced and served as the keynote speaker at Danaher’s 2018 Digital Marketing Summit. Her content marketing advice has appeared in Forbes, Content Marketing Institute, MarketingProfs’ Marketing Smarts Podcast, CMO, and more. Follow her onTwitter要么LinkedIn

通过amanda-milligan发表2020年7月28日

3个问题,看看你是否还应处理趋势主题

专题内容方面具有优势,但它也可以你绊倒。

With content focused on trending topics, you can have an audience primed to find the subject matter valuable, which will more quickly lead to higher views and shares. But the trade-off is investing your time to create content that could more quickly become irrelevant.

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通过amanda-milligan发表April 29, 2020

14位专家分享如何获得内容营销支持

Great ideas can lead to successful content marketing.

但是,从我许多我的同龄人听,让他们的伟大思想的管理支持可以是坚韧。

这就是为什么我问每一位客人的同样的问题在面谈结束了Fractl的播客: What are the biggest mistakes people make when pitching for content marketing buy-in?

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通过amanda-milligan发表2020年4月2日

什么时候你应该(也不应该)创建长篇内容

你在一个空白文档盯着。这是一个令人生畏的时刻,因为你有一块野兽来执行。

How you do write something to make it comprehensive引人注目?

It’s an age-old question, but based on my content marketing experience, you should ask another question first.

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通过amanda-milligan发表2019年10月14日

6 Content Marketing Tips That Will Give You an Aha Moment

如你所知,很多内容存在有关内容营销。它的情况并不少见人们想知道如何提炼的一切,他们看到和听到的付诸行动。

That’s why Joe Pulizzi, founder of Content Marketing Institute, recommends that people jot down one key takeaway from every presentation they see. You can apply the same tip to every article, infographic, webinar, video you consume to advance your knowledge and expertise incontent marketing

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通过amanda-milligan发表June 28, 2019

汉堡王教你如何做公益营销错误

We are in the era of the “silence, brand” meme. And rightfully so.

这种以次充好的前瞻性,品牌嘲讽米姆获得牵引力越来越多的品牌推出的公益营销活动在社交媒体上围绕他们从来没有上发言的主题。人们看到这个低于正品的内容作为噱头,迎合群众,赚更多的钱。

在社交媒体上的人正在创建的内容,如“沉默,品牌”模因,来传达品牌停止谈论的话题他们的知识或相关的范围之外。

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通过amanda-milligan发表2014年4月10日

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

箭头发布靶心Earlier this year,Matt Cutts announcedthat guest blogging has, essentially, gone to the dogs. This condemnation was a big step toward filtering out low-quality marketing efforts in our industry, but for content marketers who are already focused on doing things the right way, this announcement should have little effect on their strategies.

这是因为真实的,可信的内容营销围绕着创造高品质的内容,并与谁可以从内容出版商受益关系建设 - 这不是关于是垃圾,纺纱文章,或做任何事情,一切都可能得到链接。不过,有时甚至创造高质量的内容根本是不够的。随着内容爆炸occurring online right now, what you produce can’t just be great, it has to be史诗内容— the信息,放置在publication to target theaudience at the时间。Continue Reading

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